▎ Enterprise scale and honorary status: Wuxi electrical appliance company, founded in April 2001, is a professional engaged in sliding contact electrical appliance production enterprises, is currently a Vice President of professional Committee of China's sliding touch electronics unit, Jiangsu Province, Jiangsu Province branch of the China International Trade Promotion Committee of the International Chamber of Commerce Vice President of the unit, the sliding contact of Wuxi electric Association. Company covers an area of more than 80,000 square meters, construction area of more than 50,000 square meters and has a number of international advanced automatic sliding contact electrical appliance production line, sliding touch electrical appliances with annual capacity of 16 million meters, economic efficiency and market share, and other major economies, technical indicators in the country among the best in the industry.
The company has passed ISO9001 and ISO14001 system certification, FSC certification and SA8000 social accountability management system certification, has won the brand-name products in Jiangsu Province, Jiangsu Province, China renowned trademark, issued by the provincial Government of Jiangsu Province contracts and credit AAA enterprise of observing contract and valuing credit issued by the State administration for industry and Commerce unit, 2009 was awarded the second prize of national scientific and technological progress.
▎ Brand strategy and international strategy: "good brands have big future". Kemei actively promoting brand and brand strategy, attention brand positioning and enterprise image recognition system of construction, constantly increased brand cultivation efforts, in CCTV, main media and national related media Shang increased advertising put volume, from financial, and human, and material, aspects increased inputs, stick, intentions shaping, WINS China sliding touch electrical ten brand and world brand laboratory evaluation of China 500 most with value brand, brand value up 1.062 billion yuan, upgrade has branch us in at home and abroad market Shang of visibility and brand image. In Beijing, Shanghai, Guangzhou, Chengdu, Wuhan and other key city built over more than 30 provincial capitals, municipalities, and has its own sales and service network, with more than 600 number of sliding contact electrical appliance brand stores, products all over the country in all provinces and cities.
US-oriented global brands. Conform to the trend of economic globalization, foreign trade export processing simple into a higher level of global brand management, occupation of value chain management of high end, to create competitive on a global scale of global management, trusted and favorite national brands. Registered in more than 20 countries and regions "section of the United States ' trademark, the product has been exported to more than 40 countries and regions.
▎ Quality of global trust: global brand identity trust, trust on its quality first began. Quality is the core element of beauty and customer connection, trust the United States, essentially on the quality of us trust. Kemei has been globally, promote high quality sliding contact electrical appliances, has so far received more than 40 countries and regions of consumer trust and love.
▎ Industrial chain operation: the competition is a competition between the industrial chain of the future. Us focusing on long-term development, the whole industry chain, ensuring a stable supply of resources, laying the foundations for brand management, to improve product competitiveness, Kemei based on its own resources, in due course to consider extending to the industrial chain upstream, alliances with upper resource, equity participation and acquisition strategy of combining, sliding electric shock to the United States for overall brand management provides a solid foundation.
Currently has and at home and abroad group of has resources strength of raw materials supplier, and device supplier, and domestic University, and research units established has long-term full strategy cooperation partners relationship, joined has China poplar and the fast-growing material industry technology innovation strategy Union, has and Sweden where forest odd limited, and Netherlands Unilin management company signed has patent cooperation agreement, became domestic very minority can while using above two home company sliding touch electrical lock buckle patent of sliding touch electrical production enterprise.
